Our Thoughts

A collection of our thoughts as well as our actionable marketing tips and tricks!

Aristotle Was A Marketing Genius

By Khim | 22 Feb 2017

Persuasion and marketing are closely intertwined. As a Marketeer, a strong understanding of persuasion will help you convince your audience […]

Unless You Are Cristiano Ronaldo…

By Khim | 13 Feb 2017

Every social media marketeer has been obsessing with having more and more Facebook followers. Certainly, this is a common KPI […]

Your Email Font Is Hard To Read

By Khim | 06 Feb 2017

Are you guilty of using the default font choice in your email? Email typography is one of the most important […]

Unless You Are Fish, Don’t Be Flaky

By Khim | 24 Jan 2017

Does your company have a corporate E-Newsletter? E-Newsletters are a great marketing communications tool but we’ve seen too many that […]

It’s Not Magic

By Winston | 17 Jan 2017

On your commute to work, walking down the street or even when you are waiting at the traffic light junction […]

Longer isn’t Always Better

By Khim | 11 Jan 2017

Does your company have a corporate E-Newsletter? E-Newsletters are a great marketing communications tool but we’ve seen too many that […]

Does Your Business Have a Facebook Page?

By Winston | 26 Dec 2016

In the past, the company website was the most important online platform to connect brands with fans and prospects on […]

Take your EDM to greater heights!

By Khim | 15 Dec 2016

This may be the age of social media marketing but email marketing is STILL an essential weapon in every company’s […]

Marketing Critique: Renault Press Ad

By Khim | 15 Dec 2016

This ad from Renault appeared on the Straits Times, Sat 10 Dec 2016. As we know, weekends are an important time […]

Personality Goes A Long Way

By Khim | 11 Dec 2016

This may be the age of social media marketing but email marketing is STILL an essential weapon in every company’s […]