Our Thoughts

A collection of our thoughts as well as our actionable marketing tips and tricks!

Build your brand image on Instagram

By Khim | 31 May 2017

Instagram is a great tool for companies to showcase the personality of a brand. Its strength lies in its weakness. […]

How to run successful social media contests (Part 2)

By Khim | 03 May 2017

You’ve read part 1 of our tips on how you can run successful social media contests. Well, here’s part 2! […]

Marketing Critique: IKEA Press Ad

By Khim | 25 Apr 2017

This ad from IKEA appeared on the Straits Times, Wed 19 Apr 2017. IKEA is a brand and company that […]

How To Run Successful Social Media Contests (Part 1)

By Khim | 18 Apr 2017

Social media contests are a great marketing tool, no doubt about that. They can be used to grow your followers, […]

Lessons From The Original Mad Man

By Khim | 11 Apr 2017

Don Draper may be the “Mad Man” that most people are familiar with. But before Don Draper came to life […]

What Lee Min Ho Can Teach You About Marketing

By Khim | 03 Apr 2017

Any Marketeer worth their salt needs to be familiar with Dr. Robert Cialdini’s 6 Key Principles of Influence. Cialdini is […]

Sweet Giveaways

By Khim | 27 Mar 2017

Email marketing is a super effective marketing tool but in order for it to work well, we need to keep […]

Typos Are Like Pimples

By Khim | 20 Mar 2017

Typos are like that horribly annoying pimple. You can be the most beautiful woman in the world, but just one […]

MJ’s Guide to Great Marketing Copy

By Khim | 14 Mar 2017

Like the words that Michael Jackson sang, writing good and effective marketing copy can be like A-B-C. It’s easy as, […]

Before You Jump Into Facebook Marketing

By Khim | 07 Mar 2017

Many entrepreneurs and small business owners jump blindly into Facebook marketing simply because “that’s what everyone is doing”. When we […]

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