HELPING CONVERT LEADS INTO SALES
You’ve managed to get more traffic to your site and social media marketing is rocking but without a good lead conversion strategy, you’re just leaving money on the table.
Lead conversion helps you move prospects from high up the sales funnel down to where you want them; where they become your customers. The mistake that many companies make is that they focus their marketing solely on getting more leads into the top of the sales funnel. The problem arises because new leads aren’t always ready to make their purchase.
Without a solid lead conversion plan, your lead will be lost or worse, be taken up by your competitors. Our lead conversion strategies prevent this leakage by nurturing your leads with good and relevant content. We continue to build relationships and trust with your leads. And coupled with insights gained through analytics, we are able to convert these leads into your customers. In short, we help you find the right buyers at the right time.
FACEBOOK MARKETING & ADVERTISING
To help our clients turn traffic and leads into sales, we are also able to implement Facebook Pixel and Dynamic Ads.
With so much advertising online and on Facebook, consumers can easily become immune to ads. The way to successful advertising and more conversions is to make your ads better. That’s where Facebook Pixel and Dynamic Ads come in. They make your ads more targeted and more relevant.
You can show your customers specific products that are tailored to their interests. You can retarget prospects to help encourage them to complete their purchase by showing them items they’ve viewed but didn’t buy.
As Hootsuite puts it, “Facebook’s dynamic product ads are more like remarketing display ads on steroids, targeting users based on past actions (or inactions) on the advertiser’s website or application with a perfectly timed ad.”
Using both Facebook Pixel and Dynamic Ads, you will deliver the right marketing message, to the right person, at the right time. And there’s no better way to turn leads into sales!
We use Google retargeting to help our clients to re-engage their leads. We help to keep your brand and products in your prospect’s view and stay in their minds after they have been to your site. This helps prompt your leads to re-visit and gives us an opportunity to convert them into your customers.
With Google retargeting, we can target specific leads and we can even show them the specific products that they were previously looking at. This is a very cost effective marketing strategy as you can narrowcast to your desired leads in a more relevant and targeted way.